Thursday 10 March 2011

Having hard thought-through ideas pinched by a competitor

I know this happens in every single industry, in every civilised country in the world but I absolutely hate having an idea that we have had (and subsequently communicated) pilfered by a competitor!

We might make a new menu addition, or "tweet" about a special for the weekend or send a note out on Facebook to followers about a particular dish we've dreamed up.... then seeing it in all its glory on a competitors menu soon after is a great big pain in the neck.....

Let me tell you.... there is absolutely no room for playing nice in the restaurant trade.......certainly not during a deep recession!

Some of our competitors are so caustic they should have a HACCP sheet permanently attached to their being!!

It toughens one up.... so it does, so it does!!

TTFN

M